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Marcom Outsource Wins New Clients and Projects:
Based in Burlington, MA, iWant.com is a next-generation direct marketing ASP, serving the needs of marketers, Web publishers, and consumers. TechMarcom was hired to help launch a highly-targeted, 100% permission-based direct marketing channel that offers online advertisers a guaranteed clickthrough rate. "I've worked with larger agencies in the past, and found that we were serviced by junior players," said Mark Belinsky, VP of Marketing for iWant.com. "We decided to go to an agency with more of an Internet-economy way of doing business to help launch Instant Opt-In. We wanted to pay for results, not babysitting." Headquartered in Marlboro, MA, Adlex offers a new cost effective appliance-based solution for monitoring actual transaction performance experienced by each user when accessing Internet or private network applications. Adlex products measure the quality of response time performance delivered to customers to identify and isolate issues when they arise. "We were looking for specific services and found that traditional PR agencies would not allow us to work with a flexible budget or provide focused, project-based programs," said Rich Harrison, VP of Marketing at Adlex. "Independent, virtual agencies like TechMarcom can offer more flexibility and versatility to fulfill our needs." TechMarcom (www.techmarcom.com) and its new Marcom Outsource division is a marketing communications agency headed by high-tech PR veteran Jon Boroshok, created to serve the special needs of start-ups, emerging technologies, and even some well-established companies that are often unmet by traditional agencies. "Despite the media focus on tech/Internet company downsizing, companies like Adlex and iWant.com are remaining in business, doing their best within a tight labor market and still seeking cost-effective PR and other marcom services," explained TechMarcom president Jon Boroshok. "It makes sense for a cost-conscious company to find an agency that will work on a project basis or at least adapt to a flexible, needs-based budget that allows clients to pay for services on an "as-used" basis. Why buy a whole sub shop if all you need is a sandwich?" About TechMarcom, Inc. and Marcom Outsource
Through Marcom Outsource, the agency has developed a new business model, offering marketing communications services on an "as-needed" or a la carte basis. The agency provides senior counsel and execution at below market rates, and does not assign inexperienced, entry-level personnel to smaller accounts.
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