WESTFORD, MA, DECEMBER 5, 2000 - TechMarcom, Inc. -- a suburban Boston independent tech PR agency -- today announced its new Marcom Outsource (www.marcomoutsource.com) service, enabling cash- and time-strapped technology companies to outsource project assignments to senior PR and marketing practitioners for a fraction of the cost of traditional models.
Marcom Outsource provides a full range of services on a project or hourly basis, and does not require the large retainers and long contracts demanded by most tech agencies. Companies can simply outsource what they need - when they need it, without making costly, long-term commitments to agencies or new hires, and without risking burning out existing/remaining staff. Marcom Outsource can supplement existing in-house departments or agencies facing budget and staffing cuts, and provide extra support to growing companies unable to find quality marketing personnel.
Marcom Outsource has formed a strategic network of graphic artists, tech writers, ad agencies, direct mail, market research, and venture capital/ investment firms to offer a full array of services on an a la carte basis. Marcom Outsource will function as project manager, and clients have the option of being billed directly by outside vendors, with no agency markup.
"The economy is full of uncertainty, but still loaded with opportunity," said Marcom Outsource president Jon Boroshok. "Despite the media focus on tech/Internet company downsizing, many of these companies are remaining in business, doing their best within a tight labor market and still seeking cost-effective PR and other marcom services. Why buy a whole sub shop if all you need is a sandwich?"
About TechMarcom, Inc.
TechMarcom, Inc. (www.techmarcom.com) provides marketing communications for emerging technologies. Accounts are serviced by exclusively by senior PR practitioners at rates lower than most agencies charge for beginners. With its suburban Boston location, the agency reminds clients they are paying for results, not the view of the Boston skyline.
The full services agency is the agency of record for wireless ASP GeePS.com, Inc., Livineasy, Inc., Omtool, Ltd., Bloodhound Software, and Angstrom Microsystems. The agency is also doing project work for several accounts, including the Cognos Corporation, iWant.com, and PTC.